Orient Watch
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An Orient Watch
The Orient Watch Company, Limitedis a Japanese watch company, established in 1950.
The Orient Watch company traces its roots back to 1901 and the horological marketing of its founder, Shogoro Yoshida, in Tokyo. For many years, Orient was number three in the Japanese watchmaking triumvirate of Seiko, Citizen, and Orient. However, Casio quickly supplanted Orient in the early 1970s with watches that were marketed primarily in the United States but were also popular in Japan and elsewhere in Asia. Nevertheless, Orient stayed the course with a conservative design philosophy and a marketing strategy that has largely ignored the US in favor of Japan and other Pacific rim countries, the Middle East, Russia, and South America.
In 1985 Orient and Seiko established a joint factory. Today, Orient has manufacturing facilities in Japan, Singapore, and Brazil, and sells a wide range of kinds of watch, both mechanical and quartz, some of the latter light powered (similar to Citizen Eco-Drive line). Prices range from about 50 USD / 30 euro to very about (7000USD). Orient Star and Orient Star Royal are the middle and high-end brands, respectively.
As of 2006, Orient Watch has the largest Japanese mechanical movement production exceeding Seiko and Citizen's combined production figures. Through large scale production, the value offered by their watches is considered[who?] one of the best in the industry.
In 2008, the company decided to market in the United States, despite its challenges of non-licensed vendors and counterfeit models. The watches, which are currently available on Orient's US website, are scheduled for an expanded American roll-out[vague] in 2009.
As of March 1, 2009, Orient became a wholly owned subsidiary of Seiko Epson Corporation.
External links
Orient Watch Co., Ltd. (US website)
Orient Watch Co., Ltd. (Corporate website)
Europa Star Article
JCK Magazine Article
Categories: Watch brands | Companies of Japan | Seiko Epson | Japanese company stubs
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